Let’s start off with the obvious – I love sweets.

I always have. As a tiny human, my dream was to own my own milkbar so I could sneak downstairs during the night and eat all the lollies. In fact, there was only one thing I loved as much as sweets, and that was animals. Cue Sweet & Tender Hooligan. This idea was born purely out of my passion for animals, junk food and showing people that choosing kindly doesn’t mean you have to miss out on anything.

Now, I don’t mind if you’re vegan, vegetarian, omnivore, or one of those omnivorous types that mislabel yourself a carnivore. What matters to me is that by shopping with us, you’re choosing a kinder option. Sweet & Tender Hooligan exists purely to bring you the best animal friendly products. Everything in-store has been carefully selected by me, and I’m so excited to get these products out there in the world to you.

Whether you’re gifting yourself or for others, I’ve made things as easy as possible. The only decision you’ll have to make is which size box you’d like, and you can leave the rest to me. If there’s one thing I know, it’s tasty treats.

Thank you for choosing kindly.

Jacqueline xx